The Story Behind the Brand
This project grew out of a passion to create a pizzeria brand inspired by a family rooted in Italy who later moved to Serbia. The result is a charismatic, laid-back brand featuring a hand-drawn mascot — Santiago — representing the family’s father, the main dream-driven figure behind the business.
Idea and Research Process
The approach was clear from the start — I wanted to create a mascot in a specific style. I went with a hand-drawn, spontaneous, outbursty look and feel, using colors inspired by the Italian flag to honor the brand’s roots.
Project Presentation
We created a professional yet loud brand rooted in tradition, paying homage with a quirky, fun attitude that reflects strong family values.
Get in touch
I specialize in advertisements and landing pages, but my adaptability means I can handle a wide range of design needs. Even if you don’t see exactly what you’re looking for here, feel free to reach out — I have an extensive archive of designs and can tailor solutions to your project.